Finally a physical event again

After a long break, countless virtual webinars, workshops and events, we are all the more pleased to announce that there will finally be an event live, on site and in colour. Due to the current exceptional situation with the Corona Virus / COVID-19 the Asia Workshop and Arabian Souk committee have decided that the Asia Workshop and the Arabian Souk will be held together.

We would be very pleased to welcome you in person at the Educational Day, which will take place on 16 November at the Volkshaus Zurich.

How you benefit from the combined educational platform
for Asia and Middle East / North Africa?

  • First live event after a long corona-related break!
  • After countless virtual workshops, roadshows, and webinars everyone is looking forward all the more to personal exchange and physical contact.
  • Travel agencies from all over Switzerland are visiting the educational event.
  • Very compact and efficient event for Major Swiss TO’s to train and update their sales staff.
  • Exhibitors who participate in both events only have to travel to Switzerland once, thus saving on costs.

Why is the Swiss market worth your time and money?

  • Willingness to travel
    According to studies, the Swiss go on vacation 3.2 times a year on average – unique in Europe!
    Asia, the Middle East and North Africa are one of the most popular vacation destinations of the Swiss.
  • Profitable market
    People living in Switzerland enjoy one of the world’s highest per capita incomes.
  • Less price sensitive market
    Travellers willing to pay for quality & service.

Important Facts & Figures about the Swiss market

  • The daily allowance of a Swiss traveller abroad amounts to USD 292 per person, which is among the highest in the world.
  • In terms of sales channel, 54 % of the people interviewed book their travels in a travel agency and only about 41 % go through with online bookings.
The Arabian Souk is the perfect mix of presentations and Marketplace – the most popular platform for the Arabian region!

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